Page after page, Wolf tries to convince me that women's obsessions with dieting, with how we look, with wearing the right clothes are a trap set to make us feel bad about ourselves and act as the strong, liberated women we were trying to be. As women released themselves from the feminine mystique of domesticity and entered the work force in droves, the beauty myth kicked in to carry on its work of social control. Bombarded with what Wolf calls the pornography of beauty, images of violence against women portrayed in the slick advertisements of consumer magazines and television, women are constantly made to feel inadequate as punishment for their feeling too powerful. The $33-billion-a-year diet industry, the $20-billion cosmetic industry, the $300-million cosmetic surgery industry and the $7-billion pornography industry, according to Wolf, feed on this concerted attack on women and, in turn, reinforce it.
"What it is doing to women today is a result of nothing more exalted than the need of today's power structure, economy, and culture to mount a counteroffensive against women." "There is no legitimate historical or biological justification for the beauty myth," she writes.
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